The impact of santa barbara county’s
creative economy

The creative economy delivers measurable returns in jobs and revenue while strengthening civic life and building healthier, safer, and more connected communities.

2025 Economic Impact of the Creative Economy in Santa Barbara and Ventura Counties

by UCSB Economic Forecast Project
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The Impact of Santa Barbara County’s Creative Economy

Download the Snapshot

Sources

UCSB Economic Forecast Project- Creative Economy Report

The 2020 Report on the Ventura and Santa Barbara Creative Economies

Otis Creative Economy Dashboard

Otis College Creative Economy Report

Americans for the Arts- Arts & Economic Prosperity 5

Visitors Spent $2.24 Billion in Santa Barbara South Coast Last Year

BEA Arts & CVultureal Production Satellite Account

California Arts Council

Public Policy Institute of California